Vision

A world where everybody re-construct safety.

Mission

Multiply Safety analyzes the safety plateau phenomenon and applies Military based System Safety knowledge and Design Thinker Techniques to develop Vertical Safety product lines and human capacities including that of Johann Theron, consultants and communities for solving this problem incrementally.

Multiply Safety does not tread on any existing vested interests from Safety Consultants, Executive Coaches or Safety Equipment Sales and intend to compliment and even incorporate those contributions.

The actions associated with this mission are:

• Creativity to visualize possible outcomes
• Intellectuality to motivate such outcomes
• Connectivity to networks for implementation

Values

Multiply Safety’s value is Perseverance and only that. It will relentlessly continue to expose the de-construction of safety with solutions for crossing the Safety Plateau safely.

Perceptions

Multiply Safety’s attributes can be grouped in two areas:

* Community driven as a cultural energizer.
* Conservative implementation of pragmatic solutions.

Potential

1. Entry point for Safety
2. Raising safety design Awareness
3. Establish a safety reference Standard
4. Coordinating a Safety Institute network
5. Moving towards Sustainable safety Objectives

Positioning

Multiply Safety’s target market is the world of safety. All the associated Academics, Institutes, Societies, Government Departments, Standards bodies and all people, especially individuals are important. All safety conferences, magazines and legal regulations are important.

However, inline with its Mission, Multiply Safety has initially identified key network nodes which are:

• System Safety Society and Safety Institutes
• Design Thinkers and Design Institutes
• Automation World
• Health and Safety Professional Associations and Magazines
• Consumer Societies

Performance

• Multiply Safety has started its investigations in April 2009.
• The first website was published in October 2009 with the first on-line branding upgrade intended for March 2010.
• The first conference attended was the South African Mine Health & Safety Legal Seminar with the second seminar attendance to be the System Safety Conference in Minneapolis 2010.
• The trademark application for the Vertical Safety Technique was registered in November 2009.
• The Vertical Safety product lines for ManagerSA, IntegrateSA, EmpowerSA, ConsumeSA, UtilitySA and WeatherSA were identified in December 2009. The detail of ManagerSA and IntegrateSA has been defined followed by exiting progress on EmpowerSA during January 2010.
• Investments to establish Multiply Safety in the marketplace will continue to be made until 2012.
• Feedback from an informal market survey has provided evidence of the de-construction of safety. A subsequent article written to describe it has been completed and will be published on the upgraded website and distributed accordingly.

Summary

Multiply Safety is confident enough about the future to follow a 3 year investment program. Its own investigations have revealed that not only is there dissociation between safety’s left and right hands, but also that solutions are unknowingly, in the same hands.