Ideologies are exemplified by examples such as Marxism, Liberalism and Capitalism. These ideologies are seen as static belief systems indicating that it does not change or evolve over time.  

Prof Michael Freeden of the Oxford University disagrees with the static approach and instead bases his analysis of contemporary ideologies on modern semantics. The reason is that ideologies consists of concepts whose “meaning” changes over time.

Prof Freeden further believes that different ideologies may even give different meanings to the same term – such as “equality” since in Marxism it would relate to “material value” while in Liberalism (such as in South Africa), it relates to legality.

Due to the static nature of these ideologies, there exists eternal contestation between and within these ideologies in terms of which are the correct concepts, i.e. a conceptual everlasting competition.

A new 21st century ideology, preliminary identified as the “Safeness Ideology” proposes a dynamic ideology allowing conceptual evolvement over time with no contestation internally or externally, with itself or with other ideologies.

According to the semiotician Bob Hodge of the Western Australian University, ideology "identifies a unitary object that incorporates complex sets of meanings with the social agents and processes that produced them. No other term captures this object as well as 'ideology'.

The philosopher Michel Foucault wrote about the concept of apparent ideological neutrality (such as Switzerland). Some attribute to ideology positive characteristics like vigor and fervor, or negative features like excessive certitude and fundamentalist rigor.

As far as the above references to ideologies by Bob Hodge and Michel Foucault, a comparison with the Safeness ideology will reveal that the Safeness Ideology is language based (semiotic) and without fundamentalist rigor.

Since the Safeness Ideology is dynamic, it implies that it will become the dominant ideology without the usual contestation effects. This then implies further that the Safeness Ideology is indeed “sustainable”.